Publishing an ebook on Amazon Kindle is simple, but getting readers to find it is the real challenge. With millions of ebooks available, authors need strong Amazon Kindle SEO strategies to rank higher, reach the right audience, and increase consistent sales.

Amazon Kindle SEO focuses on optimizing your book’s listing so it appears in relevant Amazon search results. The process starts with keyword research to identify what readers are actively searching for within your genre. These keywords should be carefully placed in the book title, subtitle, description, and backend keyword fields to maximize discoverability.

Title and subtitle optimization are critical parts of Amazon Kindle SEO. A clear, keyword-rich title instantly tells readers what the book is about, while a compelling subtitle adds context and boosts click-through rates. Together, they help improve both rankings and conversions.